The real estate industry in today’s world has now matured enough that buyers are doing extensive research online before actually making their final purchase. Real estate is, as of now, the only industry in the market that has really benefited from the wave of digital marketing. You can even learn from the Best digital marketing institute in Kolkata from where you can work on various projects including Real Estate.
As per the report, around 94% of potential buyers do vigorous research online before they ultimately make the purchase offline. The latest trends have shown that it is mandatory for every real estate organization to have an online presence which must be optimized with the help of the Best digital marketing institute in Kolkata
So, here are the top digital marketing trends that you should keep an eye on to make sure that your real estate is ahead of the pack:
User-Friendly Website
With so many links and photos, realtor websites can sometimes be a web developer’s nightmare. Furthermore, with the help of professional web designers, real estate professionals can help to develop a responsive website that is optimized for mobile browsing as well as for the web.
As nowadays more buyers are turning to their smartphones to run property searches, real estate websites must be mobile optimized. Responsive design is the major key to making this really happen. You need to make sure that your client’s mobile experience is a positive and useful one. It is great that you should learn from the Best digital marketing institute in Kolkata as it will help you to grow and learn in a better way.
Pay-Per-Click Advertising
Pay-per-click is a powerful online marketing strategy that is guaranteed to give you a maximum return on investment. It is also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads on the basis of advertisements that they pay for every time the ad gets clicked on. These include Google Adwords, Facebook Ads, Bing Ads, and several other re-targeting options. Overall, PPC is a digital marketing strategy in which you advertise within a search engine sponsored results by bidding for the keywords retargeting list connected to your real estate niche.
Create a Social Media Marketing Plan
The best realtors use social media platforms as an extension of themselves to reach more customers and capitalize on their competitive advantage. Social media is a significant lead generator for real estate businesses, yet more real estate brands fail to maximize their efficiency online. There are lots of ways to do real estate marketing for your social business via social networks.
Here are some social media tools:
- Many more
Spend Time on SEO
Search Engine Optimization, or SEO, is a major technique to drive leads to your website. You must also need to purely optimize your website to be found and ranked properly. Moreover, in essence, running the best search engine optimization tactics is the way you take your real estate website to the top.
To understand why each and every real estate website needs SEO to be successful, just look at some of the statistics on real estate searches:
- 90% of prospective homebuyers search for homes over the web.
- More than half of all home buyers used to search over the web once.
- Real estate searches have nearly tripled over the last few years.
- Google searches for real estate have grown around 20% each year since 2008.
SEO is a long game that requires time to strategize and implement, as it can take months or over a year to see major results; Furthermore, when it is executed correctly, the outcome can be powerful and help increase the number of visitors and new prospects for your website. If you want to learn SEO Course in Kolkata check with Aiuto today.
ROI Focused Email Marketing Campaigns
Email campaigns are another smart marketing strategy that is going viral right now. The strategy leads to actionable clicks on newsletters, emails or invitations to target audiences in a specific market. One of these ROI-focused marketing campaigns is the best way to engage with potential clients, and homeowners hoping to sell their existing property. At the same time, the campaign can help you connect with potential customers who want to buy a new property. By including one of these trends, you still have plenty of room to generate potential leads.
Video content
Video content is another smart way to improve the reach of your lead generation in the online real estate industry. Videos are one of the best ways to engage and even attract a larger set audience. An engaging and well-optimized video can always engage audiences by boosting lead generation. By adding video content to your existing online real estate business, you gain the competitive advantages of digital marketing in your real estate business. However, you can always hire professional real estate internet marketing services in Pune or elsewhere in India to add video content to your real estate website. It will help you get leads anyway.
In conclusion
The real estate marketing industry is changing at a very hard rapid pace. Real estate agents must develop an effective marketing strategy if they want to establish themselves as real competitors.
